This course provides a comprehensive understanding of digital marketing tools, strategies, and best practices. From SEO to Social Media Marketing, learners will gain practical knowledge and hands-on experience to design and implement effective digital campaigns.
This course provides a comprehensive understanding of digital marketing tools, strategies, and best practices. From SEO to Social Media Marketing, learners will gain practical knowledge and hands-on experience to design and implement effective digital campaigns. Ideal for marketing professionals, entrepreneurs, and anyone looking to upskill in the digital world.
What is Digital Marketing?
Traditional vs. Digital
Overview of Digital Marketing Channels
Quiz: Basics of Digital Marketing
On-Page & Off-Page SEO
Keyword Research Tools
Blog Content Creation
Assignment: Write an SEO-optimized blog post
Facebook, Instagram, LinkedIn, YouTube Campaigns
Social Media Calendars & Scheduling Tools
Live Session: Case Studies of Viral Campaigns
Introduction to Google Ads
Creating Effective Ad Copies
Budgeting & Bid Strategies
Quiz: PPC Concepts
Building a Mailing List
Email Campaign Tools (Mailchimp)
Influencer Selection & Outreach
Assignment: Design an Email Campaign
Google Analytics Basics
Setting KPIs
Capstone Project: Build a 360° Digital Campaign
Final Quiz & Certification
By the end of this course, learners will be able to:
Understand the fundamentals of digital marketing.
Design and execute SEO and SEM campaigns.
Develop content strategies for social media.
Analyze campaign performance using Google Analytics.
Run effective email marketing campaigns.
John has over 20 years of experience in the IT industry. He specializes in network security and has worked with several top companies to improve their security infrastructure. He is also a certified ethical hacker and enjoys teaching others about cybersecurity.
No Review found
Beginner
Discover Additional Learning Opportunities
Static
Static
Static
Static
Static
Static
